By WORDS Sarah Perriam-Lampp
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September 19, 2023
The thought of your loved one lying in the ditch in the dark, pinned down under a quad bike, drifting in and out of consciousness waiting for help is a common fear of many with family, friends and colleagues working on-farm in New Zealand. A recent campaign to curb the ‘she’ll be right attitude’ has emerged at a crucial time for farmers under pressure.