Blog Layout
Ethical, Functional, Beautiful - Jubee & Co

Meet sisters Hannah and Rachel O’Leary of Jubee & Co who are passionately and meticulously designing children’s clothing with an emphasis on quality, durability and timelessness.


Putting their heads together one day, sisters Hannah and Rachel O’Leary made the decision to call on their extensive careers in fashion and embark on something for themselves. ‘I had just had my second child and we often discussed that we felt the local market was lacking clothing for children that was timeless,’ explains Rachel. ‘There were lots of dinosaurs and unicorn prints but nothing classic that you could build upon.’ 


Having worked across multiple facets of the fashion industry, including retail, design and visual merchandising, the duo knew they had a strong base knowledge to propel them to where they wanted to be. ‘We used a lot of what we had learned and applied it to the local market,’ explains Hannah. 


With a strong farming background they were passionate about producing garments that were not only timeless and simple with an uncompromising quality, but that were hardwearing and robust. ‘We wanted to merge classic country styles with high-quality fabrics, while staying true to our roots,’ explains Rachel. ‘Kids are busy and they get dirty so we wanted to ensure we were designing and producing items that would let them be kids but that were iconic.’ 


And that is exactly what they have achieved, with beautiful high-quality fabrics curated into designs that allow kids to run, climb and play, and parents to effortlessly curate children’s wardrobes with a focus on long-lasting quality fabrics and timeless designs.

 

Going into business with a sibling is not always a straightforward process but one they have mastered. ‘We think the same and have very similar opinions, which helps,’ laughs Hannah. ‘We do the design together and then I tend to pick up most of the business side of things, while Rachel looks after the creative.’ 


However, the sisterly connections don’t end there with the name of the business, Jubee & Co, a beautiful ode to another O’Leary sister. ‘Julia is our younger sister and was born with cerebral palsy,’ explains Hannah. ‘We call her Jubee and she is a huge part of our lives. She is incredibly special to us and has shaped us into the people we are today. 


‘When we were talking about business names we knew we wanted one that was really special to both Rachel and me and Jubee & Co fitted. We have both been carers for Julia at different times of our lives, and she currently lives with me three days of the week, so is often helping behind the scenes of the business as well!’


Despite living an hour apart and Rachel having three small children, the sisters are regularly together designing their next releases. ‘We love a stripe,’ they laugh. ‘And this summer there is lots of sage and blue coming through in classical prints.’ Natural lightweight fabrics are favoured by the duo who spent hours liaising with their international suppliers to achieve exactly what they want. ‘Our long-term goal is to produce in New Zealand,’ continues Hannah, ‘but at the moment that just isn’t possible so we spend a lot of time making up samples and going back and forth until we are happy.’


For those seeking something a little special, or a classic piece for their children that is going to last and last, there is no doubt this dynamic sister-duo have you covered! 


www.jubeeandco.co.nz

Recent stories

A cookbook is sitting on top of a wooden stand on a kitchen counter.

How to Make an Adjustable Cookbook Stand

By Klaudia Krupa • 22 May, 2024
With its sliding base, this stand can snugly hold any recipe card, tablet or cookbook – no matter how chunky or slim. Choose your favourite colours to ensure it is the perfect match for your kitchen or as a great gift idea. Plus, when it’s not in use, you can easily store both parts flat! What you need: 1 x 300 x 230 mm sheet of pine board, 18 mm thick (backboard) 1 x 300 x 150 mm sheet of pine board, 18 mm thick (baseboard) 1 x 120 mm pine dowel, 12 mm thick 2 x 40 mm pine dowels, 8 mm thick Drill and drill bits Drop saw Drop sheet Jigsaw or reciprocating saw Measuring tape Paintbrush and mini roller Resene testpots – we used Resene Gold Dust and Resene Apache Resene Lustacryl semi-gloss waterborne enamel paint, tinted to your choice of colour – we used Resene Bokara Grey Resene Quick Dry waterborne primer Ruler Sandpaper Wood glue Step 1: Cut your wood to the sizes listed above. Step 2: Measure and mark out a 155 x 25 mm slot, positioned 40 mm up from the base of the backboard, as shown. Step 3: Drill a hole in each corner of the marked slot to give your saw a starting point. Then, use either a jigsaw or reciprocating saw to carefully cut out the slot. Step 4: Smooth out any rough edges with sandpaper. Step 5: To make the handle, drill two 8 mm holes in the 12 mm dowel. Each hole should be drilled three quarters of the way through the dowel, centred and positioned 20 mm from each end. Begin by drilling small pilot holes to guide the larger drill bit.
A dog is laying on a dog bed in a living room next to a couch.

Too Good to be True?

By Nathan Miglani • 22 May, 2024
We are on the cusp of a once-in-a-decade influx of properties on the market. Nathan Miglani, Director of NZ Mortgages, explains. As we have discussed, in the aftermath of the election we saw immediate momentum in the market. Since March we have seen this start to drop as the reality of interest rates remaining high dampened buyers’ appetite. Petrol prices are high, the cost of living continues to increase and while the OCR is holding, and forecasted to hold for the next few months, people are hurting, which in turn sees the property market slow. But there is hope on the horizon – we are predicting that by September/October we will start to see interest rates slowly start to come down, but do not expect them to drop as quickly as they rose. We are seeing some banks offer as low as 5.99 per cent on a three-year loan, and while this might sound good now, my advice is still to only fix for a short term to avoid costly break fees. The most active market we are seeing right now is in the $800,000 – $1.3 million range with lots of buying and selling happening. This is set to ramp up come 1 July with the changes to the bright-line property rule when it comes to being taxed on capital gain – dropping from 10 years (or five years for a new build) to two. For many it will seem too good to be true, but it is! This is set to put in motion a once-in-a-decade influx of properties to the market from Mum-and-Dad investors who are currently hurting with the high interest rates, creating massive opportunity for both first home buyers and first-time investors. Other sectors of the market continue to feel the pinch and as an advocate and passionate developer it was important to me to be able to assist the construction sector, which sees the launch of our construction division, Construction Loans. This is for those who have decided to build their first home, right up to those developing a subdivision. It is about helping everyone achieve their goals – which underpins everything we do. For this sector, it is about ensuring that the finances are in order before it is too late. Arranging finance for building a property is different from securing finance on an existing home, and it is critical to consider the best way to structure repayments on the section and the build while maintaining lifestyle.  It is about empowering builders, developers and everyone to make informed decisions that work for their unique situations. There is no one size fits all, which is why it is imperative that you seek professional advice before it’s too late. We are here to help you avoid pitfalls.
A group of young boys are playing soccer on a field.

The Future of Happiness

By Dr Cheryl Doig • 22 May, 2024
Dr Cheryl Doig explores why a holistic approach, when it comes to educating, parenting and governing should be considered. It’s a complex world that our young people are growing up in. Societal change, the impact of social media and technology are colliding with climate change, misinformation, disinformation, and warfare. Trust in governments has deteriorated and the world is more polarised. It’s no wonder wellbeing and happiness are such a focus in our schools, our homes and our businesses. The recent results from the 2024 Global Happiness Index showed that happiness in Aotearoa New Zealand has fallen significantly for all age groups, but by twice as much for the young as for the old. In 2021–2023, our young people were the least happy age group. Females under 30 have one-third more negative emotions than males. Our young people are not thriving. Contrast this with 2006–2010 results, when the young were happier than those in the midlife groups, and about as happy as those aged 60 and over. The Anxious Generation: How the Great Rewiring of Childhood is Causing an Epidemic of Mental Illness by Jonathan Haidt provides some insight into what might be happening here. Haidt refers to our young people as ‘the anxious generation’ and outlines the following as contributing factors: Technology – constant connectedness and the facade of always appearing happy and successful on social media. The cult of safety – overprotective parents and risk aversion – not developing resilience nor the ability to cope with challenges. The loss of play – the decline of unstructured play and outdoor exploration, critical factors for social, emotional and cognitive development. The pressure to succeed – intense academic and extracurricular expectations. The loneliness epidemic – social isolation is more prevalent even though our children appear more ‘connected’. These are deep social issues that have no simple solution. What is needed is an holistic approach to parenting, educating and governing. A focus on literacy, numeracy and sciences alone is not going to lead to a wellbeing economy. Supportive relationships and acceptance of diversity matter more than ever. Creative and critical thinking, play and physical exercise cannot be forgotten. Futures thinking is one way of developing resilience, risk taking and autonomy, as it explores alternative world views and encourages anticipating a range of scenarios. Many of our teachers know this but struggle with the ever-changing pendulum swings of successive governments. They’re exhausted and not so happy in their work. Schools need that sense of community support. We are overdue for a bipartisan collective vision for education in order to create a future where our young people thrive, are hopeful and happy. It’s not all doom and gloom. We can make a positive difference! As parents, whānau and communities, my challenge to you is to consider one item from the bullet point list above. Lean into it and give your children a bit of space to be children and have joy in their lives. Don’t crowd them, cosset them and control them so much. Walk alongside and guide them. Let them learn from failure with you as their coach. Celebrate successes.
Share by: