Pilar Guillén, makeup artist: “After 50, the best makeup is not the one that hides, but the one that illuminates, enhances and gives the skin a healthy appearance"

Posted on 27 October 2026

Those of us who like to wear makeup also love to find the perfect makeup base. We think it is an essential product to unify the tone, cover small imperfections and show off dream skin. But what we have also learned is that from a certain age it is much better to opt for light bases and forget about very covering and heavy textures.

We tend to think that if we use a high coverage foundation we will achieve a more perfect result, almost a filter effect. But the reality is that the heavier and more matte the foundation is, the more years it will add to us, and not only that, but the skin will not look prettier, quite the opposite.

Thanks to the latest generation foundations, we find ultra-fluid and light formulas that adapt wonderfully to the skin, creating the desired second-skin effect. They are bases that cover imperfections but do not make them stiff or leave a heavy feeling. In addition, the bases have improved so much that we find formulas that remain perfect, do not crack and many of them even look prettier as the hours go by.

What should we look for if we have mature skin

As time goes by, the skin loses elasticity, expression lines and wrinkles are more marked and, in general, the skin tends to look drier and duller. Excessively covering and dense foundations are not the best option at all, since all this type of foundation on mature skin will do is accentuate wrinkles, pores and leave a very heavy and unfresh feeling.

Precisely, what works best are light and fluid foundations that are capable of covering, but at the same time they allow the skin to be seen, to continue looking like skin, with a fresh and juicy finish, which is why you have to find the perfect balance between coverage and naturalness. According to makeup artist Pilar Guillén: “the best makeup for after 55 is not the one that hides, but the one that illuminates, enhances and gives the skin a healthy appearance.”

Preparing your skin before foundation is essential

Whatever age you are, preparing your skin before applying makeup will make a big difference. Doing so will help make your complexion even more beautiful and radiant. But if we talk about mature skin, preparation is a necessity, because generally, over the years the skin becomes drier and no longer has as much light. “A daily routine of hydration, nutrition and protection will make the face look more receptive to makeup,” says the expert.

On the market we find many products designed to prepare the skin so that the makeup is absolutely impeccable. One of the most famous creams for this purpose is Charlotte's Magic Cream by Charlotte Tilbury or the legendary French cream Lait-Crème Concentré by Embriolisse, a favorite of many makeup artists. Although we can also opt for serums with hyaluronic acid that hydrate and plump the skin.

Olivia Thompson
Olivia Thompson
I’m Olivia Thompson, born and raised in Wellington, New Zealand. As a lifestyle and travel writer at Latitude Magazine, I’m passionate about uncovering stories that connect people with new experiences and perspectives. My goal is to inspire readers to see everyday life – and the world – with fresh eyes.

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