Kevin Briceño, hair stylist: "The bob is back, but not as a simple straight cut. This winter we worked on it with structure, precision and a very clean geometry"

Posted on 5 April 2026

There are different times of the year that are generally very desirable to show off a new trend haircut, those are usually fall and during spring and facing summer. But experts such as hairdresser Kevin Briceño, director of the Krown Salon in Madrid, believe that: “Winter is one of my favorite seasons to talk about haircuts. It is the time when I most want to reset the image, polish the shape, gain structure and feel that the hair once again has intention, presence and personality.”

In this sense, the expert is very right, it is during the winter when we look for hair styles that represent us, that flatter us and fit more with our personality. “Unlike summer, where we usually look for lightness and carefreeness, in winter the cut takes on a leading role. We want more thoughtful shapes, more harmonious with the face, that accompany us on a daily basis and that look good both freshly combed and natural,” says Briceño.

The stylist is clear about which cuts they are recommending the most this season. But beyond the fact that they may be fashionable, these hair styles that are succeeding are mainly because they are haircuts that truly flatter different profiles of women.

Structured bob haircut

One of the haircuts that continues to be successful and has already become one of the hair styles is the bob haircut. There are many versions and thanks to this it always remains at the top. “The bob is back, but not as a simple straight cut. This winter we worked on it with structure, precision and a very clean geometry. It is a cut at the height of the jaw or slightly below, with well-defined lines and a very smooth internal movement.”

Specifically, this type of bob, as the expert says, is ideal for women looking for a sophisticated, polished look with a lot of presence. In addition, those it favors the most are “especially oval, triangular faces or faces with a marked jaw, since it enhances the features and provides a lot of visual elegance,” adds Briceño.

Modern shag haircut: movement, freshness and personality

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Another cut that has been gaining popularity in recent years is the modern shag, which is a very relaxed but at the same time careful style. According to the stylists, it is the perfect cut for women who want a cut with character, easy to maintain and that looks beautiful even disheveled. “The beauty of modern shag is that it doesn't look for perfection, it looks for attitude,” says Kevin.

“The shag is the perfect cut for those who want to loosen up a little, gain texture and avoid rigid cuts. We are talking about visible layers, graduated lengths and a casual but very well thought-out finish,” he adds.

Long layers: long layers

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Long hair is back with great force this season, and for those looking for a transformation without giving up its length, capes are perfect. “For those who love long hair, this winter is not about just cutting, but about refining the shape. long layers They are long, soft layers, very well integrated, which give movement, lightness and a much more elegant fall,” comments the hairdresser.

The best thing about capes is that you can play with them and adapt them to your features. “The important thing here is the diagnosis: knowing where to place each layer to enhance cheekbones, soften the jaw or visually lengthen the face,” says Kevin.

“It is the star cut for women who want to maintain length but feel that their hair looks heavy, shapeless or graceless. It works on practically all face types, because it adapts closely to the facial contour,” he adds.

Structured curly cut

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Curly hair is still very present and to make it look even more wonderful and for the curls to be defined and not look stretched, it is important to opt for a haircut for curls. “Curly hair needs, more than any other, a well-thought-out cut. This winter we are opting for cuts that respect the natural pattern of the curl, but with a clear structure that controls the volume and defines the silhouette,” emphasizes Briceño.

In this sense, “we are talking about strategic layers, balance between weight and lightness, and above all, cuts that do not crush or disorder the curl, but rather enhance it,” comments the expert.

Olivia Thompson
Olivia Thompson
I’m Olivia Thompson, born and raised in Wellington, New Zealand. As a lifestyle and travel writer at Latitude Magazine, I’m passionate about uncovering stories that connect people with new experiences and perspectives. My goal is to inspire readers to see everyday life – and the world – with fresh eyes.

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