Ester Valiente, gray hair expert: "The transition to gray hair is a step of self-discovery, although we are going to face many unsolicited opinions"

Posted on 6 October 2026

Nowadays, naturalness has become a hallmark and there are more and more women with gray hair who, far from hiding them, take care of them and show them off. A true statement of intentions that, beyond aesthetics, are undoubtedly also a symbol of personality, empowerment and self-esteem.

“When we begin the transition to gray hair, we can face many unsolicited opinions. These are usually comments about our age, as if we are going to look older or if our gray hair is going to look bad,” says Ester @ester.silvercurly, an influencer expert in gray hair in an interview.

But, as happens with dyed hair, in this type of hair health and hair treatments are decisive. The transition to gray hair is a “long path of self-discovery” as Ester “Silvercurly” says, in which it is necessary to be quite strict with care so that they always look beautiful, healthy and shiny.

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Due to the very texture of gray hair, this type of hair is usually drier, rougher and more brittle and if we do not use the appropriate products, the white color tends to turn yellow, dull and lifeless, as well as becoming frizzy, very easily.

Three tricks from Ester “Silvercurly” to show off your gray hair

To revitalize gray hair and get the most out of it, the influencer gives a series of tips that you can perfectly apply at home.

  • First of all, use conditioner with each wash since this product will provide hydration and will also help you detangle more easily hair that tends to be more “frizzy” with gray hair.
  • Secondly, if you have very dry hair, use a mask once a week and make sure it is lilac. The violet pigment neutralizes yellow and leaves gray hair whiter or silverier, depending on your shade. In general, what it does is provide a colder tone to the hair.
  • And finally, if the frizz is excessive or you would simply like to have your hair even softer and smoother, apply a few drops of oil to reduce that “frizz”. Coconut oil is a good option because it has the power to repair dry hair, strengthen it, and is also ideal for gray hair, which tends to be more porous hair.

Photographs | @ester.silvercurly, gtresonline

Olivia Thompson
Olivia Thompson
I’m Olivia Thompson, born and raised in Wellington, New Zealand. As a lifestyle and travel writer at Latitude Magazine, I’m passionate about uncovering stories that connect people with new experiences and perspectives. My goal is to inspire readers to see everyday life – and the world – with fresh eyes.

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