Emma Lucas, pharmacist: "Nivea cream in a can is a product for protecting and repairing the skin barrier, effective in specific contexts, but not versatile or adapted to all areas or types of skin."

Posted on 29 August 2026

Many uses have been attributed to the classic Nivea cream, which is why it is known as an all-round cream. His fame, far from fading, continues to generate conversation on social networks, and now that he has just turned 100 years old, we have to recognize that he is living one of his best moments. Although its main function is to hydrate the skin, its benefits do not stop there.

If we have already seen that on Tiktok the nivea succeeds as a hair mask, now they recommend it as an eye contour. We know that this area is very thin skin and that it quickly develops wrinkles around the eyes, so a good dose of hydration never hurts, but pharmacist Emma Lucas, who spoke for the publication Woman, has clarified whether it is advisable to use Nivea as an eye contour.

The expert has indicated that the Nivea from the blue can “in general, it is not recommended to use it as a specific eye contour, not because it is a bad product, but because it has not been formulated or tested for that specific anatomical area, which has clear physiological particularities. It is a product for the protection and repair of the skin barrier, effective in specific contexts, but not versatile or adapted to all areas or types of skin,” explains Emma.

Although this cream is undeniably a must-have in many women's makeup bags, whether to hydrate the driest and roughest areas of the body; do an anti-aging facial massage or simply to show off a nice glow on your legs and arms; We must also know that there are uses that are better to avoid. For example, it is not an aftersun cream as Helena Rodero explains since it has not been designed for that. Likewise, Emma Lucas insists that Nivea is not recommended for application around the eyes.

“Nivea Cream from the blue bottle, the classic of a lifetime, is a very occlusive emulsion designed for very dry body or facial skin. In the eye area, where the skin is up to 4–5 times thinner, with fewer sebaceous glands and more permeable and reactive, the use of very occlusive creams can favor the appearance of milia (small keratin cysts), cause migration of the product to the eye with possible stinging, or even reactions on sensitive or atopic skin, especially because of the perfume it contains,” explains Lucas.

Now, in this case it is not all or nothing, there are always exceptions. The expert considers that there are two cases in which Nivea can be used as a contour: “In a specific and specific way, such as in extremely dry or delipidized skin, or in exceptional situations such as very cold climates and severe dryness. From the pharmacy, my recommendation would be to use a specific eye contour, formulated and tested for that area and reserve the classic Nivea for body, hands, very dry areas or as a night facial cream on dry skin. (avoiding the eye contour), but not as regular use in the eye contour,” concludes Emma.

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Olivia Thompson
Olivia Thompson
I’m Olivia Thompson, born and raised in Wellington, New Zealand. As a lifestyle and travel writer at Latitude Magazine, I’m passionate about uncovering stories that connect people with new experiences and perspectives. My goal is to inspire readers to see everyday life – and the world – with fresh eyes.

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