In today’s hyperconnected world, social media is an integral part of our daily lives. Matt Hantler from Abbott Insurance Brokers shares a social media survival guide to keep you, and your loved ones safe.

From sharing adventures, to connecting with loved ones, social media is a powerful tool that shapes our personal and professional lives. But the digital highway comes with its own set of risks, and understanding them is crucial to safeguarding what matters most. With the right precautions and insurance coverage, you can enjoy the benefits of social media without compromising your safety and security. 

Here are some insights into the social media risks we face and how insurance can be your safety net.

1 The perils of oversharing

According to a 2023 Netsafe study, 46 per cent of New Zealanders have experienced some form of harm online. Oversharing personal information on social media can expose you to identity theft, cyberbullying, and other digital threats. Instead practise mindful sharing; don’t post sensitive information such as addresses, phone numbers, or travel plans. 

2 Rising cybercrime rates

With their vast user bases, social media platforms have become hotbeds for cybercriminal activity ranging from phishing scams to ransomware attacks. Strengthen your digital defences with comprehensive cyber insurance cover.

3 Employment dilemmas

Seek NZ says it’s common for employers to explore a candidate’s social media accounts as part of the broader recruitment process. A seemingly harmless post could cost you a job opportunity or damage your professional reputation. 

Regularly review and adjust your privacy settings; be mindful of the content you share publicly, and if you’re a business owner with an active online presence, get cyber insurance.

4 The rise of social engineering attacks

CERT NZ reports a surge in social engineering attacks targeting individuals through social media scams. Scammers exploit personal information to manipulate victims into divulging sensitive data or financial details.

Be wary of unsolicited messages or friend requests; verify the identity of unknown or unexpected contacts.

5 Digital footprint and home security

Posting your whereabouts real-time can invite unwanted attention with burglars increasingly turning to social media to target property. 

Share holiday updates after you’ve returned home and ensure your house and contents insurance sums insured are current.