This beautiful European country is increasingly popular: good weather all year round, paradisiacal coves and ruins of the Roman Empire

Posted on 4 October 2026

According to British popular culture expert Nick Ede, visiting crowded tourist places is “vulgar.” So, if you are already thinking about destinations for your next vacation, forget about Santorini or Benidorm. Also from very incipient competitors like Albania because, although it meets Ede's requirement, many travelers have testified of having returned disappointed. However, we do have a proposal that fits this mold and that fulfills what was promised: Croatia.

With the best of the Mediterranean, but without the overcrowding or prices of Spain or Italy, the number of travelers that Croatia receives is not surprising. In the first half of last year alone it recorded more than 6.7 million arrivals, which represented an increase of 16% compared to the previous year. However, it still remains at a figure that does not reach massification.

Bathed by the Adriatic Sea and having been a part of the former Yugoslavia, Croatia has become considerably westernized after its independence, also investing in infrastructure.

Diana Dorčáková

However, it continues to offer tourists a retro charm with its ancient cobblestone cities, typical Central European architecture and the charm of its beaches with turquoise waters and paradisiacal coves. In addition, a warm climate throughout the year finishes the move.

The city of Dubrovnik, protected by massive walls full of history, is famous for having a UNESCO-protected old town. Also, 'Game of Thrones' fans You will recognize it as King's Landing, the fictional capital of the kingdom of Westeros in HBO fiction.

Spencer Davis Fwtjvfqyuqq Unsplash

Spencer Davis

However, the tourist offer that Croatia offers is varied. So, if what you are looking for is a somewhat more urban atmosphere, your place is probably in Split. Although it is less known internationally than the capital, it combines ancient and modern with a historic center presided over by a monumental Roman palace and a charming promenade lined with palm trees and a multitude of options for outdoor dining or having a coffee.

On the other hand, those who need a bath in nature will find green nature reserves inland, such as the impressive Plitvice lakes. This is literally a postcard place thanks to its majestic waterfalls, whose waters fall into a blue lagoon. We also have the Paklenica National Park, which is a favorite among hikers who want to camp.

Hilthart Pedersen Wxqxfy5qnno Unsplash

Hilthart Pedersen

And all this is nothing more than a small summary because, as you can already guess, in Croatia there is no shortage of varied and enriching plans. We are already looking for flights.

Cover photo | Hrvoje_Photography 🇭🇷

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Olivia Thompson
Olivia Thompson
I’m Olivia Thompson, born and raised in Wellington, New Zealand. As a lifestyle and travel writer at Latitude Magazine, I’m passionate about uncovering stories that connect people with new experiences and perspectives. My goal is to inspire readers to see everyday life – and the world – with fresh eyes.

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