The incredible ancient seafaring city that maintains its fishing essence and has conquered 'The White Lotus'

Posted on 12 February 2026

'The White Lotus' is one of the most successful series of our time and everything that happens in it becomes a trend. Mike White has a privileged eye when it comes to selecting luxury spaces and destinations, being so successful that he has even generated the nicknamed 'White Lotus effect', with which he massifies each city in which he shoots. Therefore, we go ahead to the fourth season to make a getaway before HBO makes it priceless.

The impact that the HBO series has on the tourism industry has already given a lot to talk about: the first season increased web queries for the Four Seasons Resort Maui in Wailea, Hawaii by 425%. Season 2 had the Four Seasons San Domenico Palace in Taormina, Sicily sold out for six months. And the last one in Thailand increased reservations at the Four Seasons in Koh Samui by 40%. Which corner of the planet will be next?

Hotel Chateau de La Messardière

The answer is already confirmed: Saint-Tropez, on the French Riviera. Specifically, the Château de La Messardière hotel, hidden in a forest of pines, cypresses and jasmines. This establishment includes a spa, beach transfers in Rolls-Royce, high-end restaurants and suites that exceed $8,000/night. In other words, it is not suitable for everyone's budget and it will be even less so when the fourth season of 'The White Lotus' is released.

White Lotus Season 4 Where It Rolls

Currently, the hotel appears 'temporarily closed' on Google, due to filming of the series. However, the city itself is magical and will surely take on a special role in the plot of the series, just as the Thai coasts did in the last season. Therefore, we can always look for more affordable accommodation and discover the scene of what will be a success in a matter of months.

What to see in Saint-Tropez, the new destination of 'The White Lotus'

White Lotus Season 4 Where Is It

This beautiful city full of glamour, luxury, yachts and exclusive clubs is one of the favorite summer destinations of high society. However, in the low season it becomes a quiet and charming corner that still preserves its medieval framework of an old fishing town. That is the perfect time to discover your true essence.

White Lotus Season 4 Where Is It

Among the highlights of Saint-Tropez are its port full of regattas and luxury yachts, the open-air Market des Lices with fresh and artisanal products, the white sand beaches and turquoise waters and its charming old fishing district La Ponche, with winding alleys and colorful houses. In its center you will find the church of Our Lady of the Assumption, a baroque building whose orange and yellow dome stands out against the city skyline.

White Lotus Season 4 Where Is It

Saint-Tropez also brims with culture in every corner, with art exhibitions and its Gendarmerie and Cinema Museum. Also, if you want to see this wonderful city from above, go up to the 17th century Citadel to enjoy views of the town, the beaches and the mountains. Of course, no trip to the French Riviera is complete without eating good seafood and this city was no different: its Mediterranean cuisine is famous throughout the world.

Olivia Thompson
Olivia Thompson
I’m Olivia Thompson, born and raised in Wellington, New Zealand. As a lifestyle and travel writer at Latitude Magazine, I’m passionate about uncovering stories that connect people with new experiences and perspectives. My goal is to inspire readers to see everyday life – and the world – with fresh eyes.

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