Several makeup artists agree: "If at 60 you put on your eyelashes with brown mascara instead of black, the expression softens and the result looks more natural"

Posted on 11 November 2026

Although black mascara is still a must-have in any makeup bag, the truth is that it is not always the most flattering option. As you age, very dark tones in your eyes can harden, which is why it is recommended to opt for eyeliner in brown tones or invisible eyeliner. Well, the same thing happens with mascara.

To intensify the look we can make the mistake of thinking that there is nothing like black mascara, but after 60 the best alternative is brown mascara. The eyelashes will stand out the same but the result will be softer, more natural and rejuvenating.

The makeup artist and training director of the British brand Uklash, Tamara Preece, comments for Woman magazine that: “Black marks the eye contour a lot, while brown provides depth in a softer way. It is a small difference in the color, but very visible in the result,” says the expert.

The advantages of brown mascara

In reality, opting for a brown mascara is not giving up definition, good curvature or volume. The difference does not lie in the effect but in the intensity that the mask brings to the look. While black generates a more marked and defined contrast, brown tones, especially chocolate or coffee, highlight the eyelashes in a more subtle and delicate way. But everything else remains the same: projection, length and volume.

Makeup artist Sofia Alves in Care to Beauty comments that “Lovers of natural looks and no-makeup makeup will find that brown mascara is better than black. The chocolate tone blends better with the natural tones of your face, especially if you have brown eyes or hair. If you are blonde, you will see that brown mascara also creates a softer look, minimizing the contrast between the color of your natural eyelashes and the mascara,” says the professional.

Therefore, using brown mascara is a very flattering option for those who prefer to highlight their eyelashes in a subtle way, providing depth to the eyes without overloading their makeup. “One of the advantages of brown is that it allows you to wear very defined eyelashes without looking excessively made up. And it combines wonderfully with the earth tones that you so want to use in autumn,” says Tamara.

The brown mask has an anti-aging effect

Brown mascara can be more rejuvenating because it softens the expression and avoids the intense contrast that black creates around the eyes. This is especially interesting after the age of 60, when the skin around the area tends to show more expression lines and sagging.

“Brown offers a softer, more natural effect than black. It enhances without creating harsh contrast and can highlight the warm tones of your lashes and eyes,” celebrity makeup artist and educator Erica Taylor tells Harper's Bazaar.

The real difference in this anti-aging effect “is in the color contrast: brown offers a visually softer finish,” says Tamara. Although in reality, a brown mascara still has a lot of presence, it is very noticeable when used, after all it is not a transparent mascara. So, when looking to enhance the look without hardening or detracting from the rest of the outfit, brown is the key.

In addition, brown tones have the ability to provide warmth and softness to the eyes, something especially flattering after 60. Opting for a mascara in this shade allows you to enhance and define the eyelashes without overloading them, visually opening the eyes and achieving a more luminous and natural effect. The result is a fresher, rested and less hardened look.

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Olivia Thompson
Olivia Thompson
I’m Olivia Thompson, born and raised in Wellington, New Zealand. As a lifestyle and travel writer at Latitude Magazine, I’m passionate about uncovering stories that connect people with new experiences and perspectives. My goal is to inspire readers to see everyday life – and the world – with fresh eyes.

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