To enhance the beauty of mature eyes, makeup must be adapted to new needs. Over the years, the skin around the eyes changes, the eyelid may lose firmness and look more cloudy, and expression lines become more visible. Therefore, it is important to know which are the best techniques, tones and textures that work best after 50.
The objective is to achieve a luminous, fresh and harmonious look, respecting the natural beauty of each person and enhancing their features without overloading the makeup.
Why should you choose matte shadows for mature skin?
As time goes by, we discover that the makeup techniques that previously worked for us no longer work for us in the same way. Makeup artist María Arteaga, an expert in bringing out the best in mature skin, explains the ideal way to makeup a mature yet sunken eye.
The expert comments that “the key is to create dimension without overloading, makeup should focus on creating visual volume and softening the eyelid area.” One of the things that the makeup artist highlights is that “on mature skin I never use cream shadows so that the skin looks less heavy and more natural.”
As for tones, Arteaga in a sunken eye recommends applying more intense shadows on the eye bone to reduce the volume and so that there is less contrast between the protruding bone and the sunken eye. On the other hand, dark shadows are not recommended on the mobile eyelid, which is why darkness is only applied to the outer vee of the eye.
But if there is a simple rule that María highlights, it is to avoid too shiny finishes when applying makeup for mature skin. As the makeup artist explained, when the skin is mature and already shows the signs of the passage of time, a matte finish leaves the skin with a smoother appearance.
When we talk about makeup for mature eyes, one of the most common recommendations is to avoid excessively iridescent shadows. The answer lies in how light interacts with the skin. The glitter particles reflect light and draw attention to the area where they are applied. On an eyelid with creases or expression lines, this highlight can highlight the texture and make it more visible.
However, this does not mean that we should completely give up on luminous finishes. The key is choosing the right type of gloss, controlling its intensity and applying it strategically. A well-placed highlight can bring freshness and luminosity to the look without highlighting the skin's texture excessively.
The makeup artist María Sánchez Marín recommends using matte shadows or with a subtle shine on the mobile eyelid, however in the transition area where the bone of the fixed eyelid begins, “do not use a shiny shadow because the wrinkles in this area will be more noticeable, otherwise use a matte shadow,” indicates the expert.
In this way, using a matte shadow in the transition zone we do not highlight the defects, however with a shiny shadow we will be putting the focus precisely where we least want it.
If you want to apply bright shadows, so be it
Bright shadows can be used, but strategically. It is important to choose the shadows well, since there are very subtle and elegant iridescent shadows, and others with very obvious glitter. Furthermore, its application must be at the correct points so as not to highlight what we actually want to hide.
According to makeup artist Susana Marín: “One of the mistakes after 50 is that that shiny shadow is applied incorrectly.” In this sense, the expert explains that if you apply the bright shadow on the upper part of a cloudy eye, you are giving volume to that area and accentuating it.
But where the glitter shadow does help is when you apply it “in the tear duct area and in the mobile eyelid area, from the center to the inner part,” says Marín. What you have to keep in mind is that “where you apply the shiny shadow it will accentuate that area more and if the eye is overcast it will highlight it more,” he points out.
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